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Cafe Life Sydney
Australia has evolved from a nation of tea drinkers into one of passionate, true-to-Italian-immigrant espresso consumers.
Cafe culture is carved into Sydney's phenomenal harbour topography and colourful neighbourhood character. From bayside to beachfront, bohemian inner-city areas, student zones and leafy residential areas, each suburb has its own distinct flavour and cafes to match. Cafe Life Sydney explores how espresso culture has percolated up from its Italian roots to be an essential part of Australian lifestyle.
About the Author
Tamara Thiessen has spent the past decade as a freelance foreign correspondent, travel, and cultural writer. Backed by a Masters in international studies and several languages, she has written for a wide range of newspapers and magazines (National Geographic Traveller, Monocle Magazine, Connect Business Travel Magazine, Hotel News Now, Get Lost! Business Traveller, Wanderlust Magazine, Islands Magazine, Conde Nast Traveller, Air Emirates Open Skies & Portfolio, Bthere! Brussels Airline, US Airways Magazine, Delta Sky Magazine, CARLSON Holiday Magazine US, The Melbourne Age, The Sydney Morning Herald, Sunday Business Post, Sunday Herald); she is also the author of the Bradt Travel Guidebook to Borneo (2009) and has worked as a writer and photographer on the Eyewitness Guides to France, Italy, and Australia and to Thames, and Hudson's StyleCity Europe. When she thinks of home, she looks immediately to her suitcase and to the horizon of her next travels.
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
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